Something Different for a new age of television.

The rebranding of the YTA television network was as much about attitude as it was programming. It was about taking viewers on a bold journey where new, original programming didn’t look like everything else on the channel guide. Working closely with management and the programming team at the network, we crafted a new branding system that included an updated logo, logo animation, tagline, interstitials, IDs, and custom promos that complement the new network paradigm.